About

Hi, we're Johanna and Mogens

Electric Blue and You is the two of us, a husband-and-wife team in Toronto. Johanna looks after marketing strategy and customer care. Mogens looks after websites, SEO and practical AI.

Illustrated portrait of Johanna and Mogens
Portrait of Johanna

Johanna

Marketing Strategy

Johanna helps businesses turn marketing ideas into steps they can actually take. She has done hands-on marketing for healthcare, veterinary services and businesses with more than one location, where trust, accurate details and steady follow-up matter every day.

Her work joins the plan to the doing: sharpening website messaging, improving local visibility, planning email campaigns, organizing review and referral outreach, and looking at how it all performs. She looks past the clicks to the enquiries that come in and, where the data is there, what happens after.

At Electric Blue and You, Johanna brings the customer's point of view into the technical work. She makes sure a website, campaign or workflow has a clear job, says the right thing, and fits the way your business really runs.

Specialties
  • Project Management
  • Social Media Management
  • Online Presence
  • Conversion Rate Optimization
  • Reputation Management

Works in: English and Spanish

Portrait of Mogens

Mogens

Websites, SEO & Practical AI

Mogens has been building and running websites for a long time. Some of his own sites, like Shotokai.com and PuertoVallarta.net, have been online for many years, and he still looks after them, today with AI agents that draft, research, monitor and report while he checks the work.

For clients, he builds and improves websites, sorts out technical SEO and sets up practical AI workflows, always tried on his own sites first. If you'd like to work in Danish, Mogens is the one you'll talk to.

Specialties
  • Websites & migrations
  • Technical SEO
  • Local SEO
  • AI agents & automation
  • Widgets & apps

Works in: English, Spanish and Danish

How we work together

Johanna looks after marketing priorities, messaging, campaigns and the follow-through. Mogens looks after the websites, the search foundations and the tools. Most projects need a bit of both, so we plan them together and agree up front who does what. You get one clear plan, and you always know who to ask.

Electric Blue and You was formerly Amber Ant.

How we work

Small and direct. You talk to the people doing the work, not an account manager. AI helps with the repetitive parts, and we explain each step as we go.

Where we work

We're based in Toronto and work remotely with clients anywhere. We both work in English and Spanish, and Mogens works in Danish too. Much of Mogens' own portfolio is bilingual or Spanish-language, so working in more than one language is normal here.

Why "Electric Blue and You"

Mogens named the company, so here's the story in his words.

One of my favourite bands is Icehouse, from Australia, led by Iva Davies. They have a song called "Electric Blue" that I like a lot, and it gave me an idea: a colour, an energy, something dynamic I wanted the company to stand for.

I did consider "Electric Red", and thought of something like a beetle. But Electric Blue brought it all together: a metallic beetle, strong and robust, with energy, plus electricity, which for me stands for AI, technology, computers and the energy people want to project.

Then "Electric Blue and You" sounded like part of a song, almost a rhyme, and I liked that. I also feel a lot of brands try too hard to be one word. A phrase can create more of an image in people's minds, and still be memorable.

Values

What you can expect

  • Transparency. You always know what we did, what AI helped with, and why.
  • Win-win. The work should be worth more to you than it costs. If it isn't, we'll say so.
  • Fewer, better fixes. A few fixes that matter beat a long report nobody reads.
  • Privacy. Agents see only what a job needs, and your accounts stay yours.
How we use AI

Let's see if we're a fit.

A free call is the easiest way to find out. No pressure, no pitch deck.