SEO and local SEO, explained in plain English
Search Console and GA4 analysis, technical fixes, redirects, hreflang, structured data and local search basics. Useful fixes first, not volume.
The problem, in plain words
Your site looks fine, but the phone isn't ringing from Google. Maybe traffic slid after a redesign, maybe your Spanish pages never show up, or maybe you just don't know which of the hundred SEO tips you've read actually apply to you.
What you get
- A read of your Search Console and GA4 data, explained without jargon
- A prioritized fix list: technical issues, redirects, titles, internal links and structured data
- Hreflang set up properly for English and Spanish pages
- Local search basics: your Google Business Profile, location pages and consistent details
- Help making the fixes, or a clear brief for whoever builds your site
Where the marketing side comes in
Mogens handles the technical side. Johanna connects those fixes with useful service content, a consistent local presence and a clearer path from a search to an enquiry.
How it works
- A free call and access to your Search Console (read-only is fine to start)
- A written findings list, sorted by what's likely to matter most
- Fixes, in order, with notes on what changed and why
- A follow-up check once Google has had time to recrawl
Timelines depend on the size of the job, and you'll see them in the written plan.
Proof
The hreflang, redirect and structured data work on PuertoVallarta.net and CaboSanLucas.net is the same work offered here. Mogens is also building RankingEdge, an SEO dashboard for tracking fixes. It's still in development.
Is this a good fit?
A good fit if…
- You want to understand what's going on, not just get a report
- You have a local or bilingual business
- You'd rather fix a few important things well than chase every tip
Probably not a fit if…
- You want guaranteed rankings
- You're after bulk backlinks or AI-spun pages
- You need results by next week
FAQ
Can you guarantee first page?
No, and be wary of anyone who does. What can be promised is a clear explanation of what's holding the site back and careful work on the fixes.
Do you need my passwords?
Read-only access to Search Console and GA4 is enough to start. Anything more is agreed in writing first.
Do you write content?
Some, when it fills a real gap. We'd rather write a few pages that help than lots that don't.
Ready when you are.
Start with a free call. You'll leave with a clearer idea of what to do, whether or not we work together.