Wellesley Animal Hospital: more reviews, a livelier feed and more visits
A trusted Toronto animal hospital, and a digital presence that didn't show how good it really was. This is work done as Amber Ant, now Electric Blue and You.
- 924%Instagram engagement growth
- 7 timesmore new reviews
- 320%increase in visits
The clinic and the problem
Wellesley Animal Hospital has long been a pioneer in pet health care and a familiar name in Toronto's pet parent community. The care, the team and the expertise were all there.
Online, it was a different story. Happy clients weren't turning into public reviews, and the clinic's social media and website weren't reaching the people they could. The goal was to bring the clinic's online presence up to the level of the care inside it.
Three strategies
We worked on three things side by side: reputation management, social media management, and local SEO and content. Each one fed the others.
Reputation management
Making reviews easy, and public
The clinic already sent an automatic email asking for a review. The catch was where it sent people: to a private platform. The clinic's great reputation stayed out of sight for anyone looking it up, and leaving a review took several steps.
We redesigned the review email, both the design and the words, so clients could leave a review on the review sites that matter most with one click. We tested a number of subject lines to get more people to open it, and looked after the clinic's Google Business Profile along the way.
What changed
Before, the clinic received 36 reviews a year. In the first year of this work, it received 265 new reviews: 7 times more.
- 36 a yearreviews before
- 265new reviews in the first year
Social media management
Content people want to follow
The focus was an engaging, creative social media presence that reached a bigger audience with up-to-date organic promotion. We planned a balanced mix of posts that raised awareness about pet health and brought the community into the clinic's mission.
What changed
Both accounts grew in followers, reach and engagement.
| Platform | Followers | Reach | Engagement |
|---|---|---|---|
| +469% | +311% | +224% | |
| +579% | +364% | +924% |
Local SEO and content
Consistent everywhere, useful on the site
Consistency was the name of the game. We set up a citation strategy so the clinic's details matched across directories, and added the relevant directories it wasn't listed in yet.
On the website, we added blog content written around what pet parents need to know, optimized the pages for the right keywords, and fixed technical coding issues.
What changed
More people found the clinic, and the people who came were more active.
- 25.3K to 80.1Kmonthly views
- 19.7K to 53.2Kmonthly search
- 19.2K to 61.9Kmonthly on-site activities
Results
- 924% Instagram engagement growth
- 7 times more new reviews: from 36 a year to 265 new reviews in the first year
- A 320% increase in visits
- Facebook: followers +469%, reach +311%, engagement +224%
- Instagram: followers +579%, reach +364%, engagement +924%
The clinic now gets good-quality traffic, and the team can concentrate on their patients without having to worry about marketing.
Reviews, social media and online presence are Johanna's specialties, and she leads this kind of work today, with Mogens on the website and technical SEO side. See marketing strategy and support, or hear from other clients.
Want this kind of work for your business?
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